By: Nikita Tiwari
The original purpose of the media was to inform, educate, and entertain the public through different media channels. It served as a unique means of communication and had an influence on society. But over time, this main focus has changed, particularly as artificial intelligence (AI) has emerged and brought about a new era in media.
At first, the main duties of media outlets were to inform the public, entertain them, and provide educational materials. These outlets served as gatekeepers of information, controlling what was shared with the public and shaping public opinion. However, with the advent of AI technology, the landscape of media has undergone significant changes.
Today, AI is revolutionizing the way media operates. It has made it possible to automate a number of procedures, including the production, distribution, and interaction of audiences with media, resulting in a more immersive and customized media experience. AI algorithms analyze vast amounts of data to tailor content to individual preferences, optimize distribution channels, and enhance audience engagement.
As a result, the media’s primary goals now include giving consumers highly targeted and interesting content rather than just informing, educating, and entertaining them. AI-driven media platforms can deliver personalized news updates, recommend tailored content based on user preferences, and even create interactive storytelling experiences.
Essentially, the media landscape has changed into a dynamic, interactive ecosystem where content is personalized to each person’s needs and preferences as a result of AI’s integration with it. This shift marks the beginning of a new era in media, characterized by innovation, personalization, and enhanced user experiences
The goal of using artificial intelligence (AI) in the media and entertainment industry is to make visual content more engaging and interactive. AI improves the dynamism and engagement of visual media through the use of intelligent technological solutions, resulting in a more compelling viewer experience. In addition, AI makes it easier to create automated and data-rich media content, which gives viewers experiences that are fun and personalized. The ability to automate processes like article classification is one significant advantage of incorporating AI into the media and entertainment industries. Media companies are increasingly turning to AI solutions to streamline processes and deliver content more effectively as industry competition grows.
AI in newsrooms.
Artificial intelligence has been a trending in the news industry for a while since the arrival of AI news anchors in India. This has brought a significant shift in outlook on news channels. Many regional Indian newsrooms have embraced cutting-edge technology by launching their first-of-its-kind AI-powered news anchors this year
In July 2023, “Lisa,” the first regional AI news anchor in India, represents a significant milestone for the AI sector and Odisa TV. This turns out to be a historic time for the journalism and TV broadcasting sectors since it has the potential to completely transform both.
OTV’s first AI anchor.
To the credit of the India and Today group, AI news anchor Sana made her debut on the Aaj Tak news channel in March. In April, the Malayalam news channel MediaOne TV also unveiled a male AI news anchor, Evan.
However, all these AI news anchors are still in their experimental stages and are expected to take some time until they take over the breaking news segments. Currently, these anchors are mainly dealing with short news bulletins. Sometimes the voiceovers recorded by human journalists are lip-synced by the AI presenter.
Use of AI in different media (2024)
| Use of AI | Percent% |
| Media and Entertainment | 63% |
| Television and Radio | 62% |
AI makes it possible for businesses and media producers to produce content in large quantities without sacrificing quality. In this day and age, when content is in high demand on a variety of platforms, this is especially significant. Media companies are able to keep up with consumer expectations and market demands thanks to AI-driven solutions, which aid in the production of high-quality content on a large scale. In addition, applications of AI in media and entertainment go beyond the production of content to include a variety of subfields, such as the sharing and display of visual content. AI is changing the way audiences consume and experience visual media, from personalized recommendations on streaming platforms to real-time analytics for content optimization. In conclusion, there are numerous advantages to incorporating AI into the media and entertainment industries, including enhanced interactivity, individualized experiences, and increased content creation and delivery efficiency. It is anticipated that AI technology will have a greater impact on the industry as it continues to develop, ushering in a new era of creativity and innovation in media and entertainment.
AI in Social Media.
Social media has numerous utilize cases, playing an essential part in how social media functions. For example, Facebook can recognize faces in photographs and utilize computerized retargeting to bring up advertisements for items you were as of looking at.
It should come as no surprise that Facebook employment has advanced machine learning from almost every angle to enhance your customer experience and its advantages. While Snapchat and Instagram use computer vision and artificial intelligence (AI) to overlay channels that move in real-time with your face, LinkedIn uses similar technology to provide meaningful job recommendations.
Other cases of counterfeit insights in social media incorporate:
Social creation and administration: auto-generating social media substance over channels (counting hashtags and abbreviated joins)
Social bits of knowledge: large-scale post analysis and client knowledge extraction
Social media ads: Artificial intelligence technology is used to create Facebook and Instagram ads that are tailored for clicks, changes, and language preferences at scale.
The media and entertainment sectors are being overtaken by counterfeit insights, which are constantly developing and expanding behind the scenes to increase efficiency and personalize content to previously untapped heights. In today’s competitive climate, media outlets ought to grasp and actualize AI apparatuses.
