Dr Ashok K Chitkara
Chancellor
Chitkara University (NAAC A+), Punjab
Chitkara University (NAAC A+), Himachal Pradesh
Media and Artificial Intelligence (AI) definitely go hand in hand as AI has been a growing trend in the Media and Entertainment Industry. In most of the cases, it is a great asset in engaging audiences and delivering high quality experiences.
AI also has had a great impact in the world of journalism and news broadcasting. News outlets are using AI to automate tasks to save time, money and increase efficiency. Various social media companies use advanced AI and machine learning for its platforms in order to keep their audience engaged and enhance their experience.
Other AI tools include social creation and management which can automatically generate content across different platforms. In today’s times, streaming services are no stranger to the power of AI. These services are well aware that AI technology has had significant impact and influence on its success.
Hence, I truly believe that AI has helped various industries and media is no exception. AI is surely creating the concepts and content you see virtually and it has changed our experiences for the better.